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Language: English
No, zapravo je problem što velika većina nakon dobivanja ideje ne zna gdje i kako početi, kako realizirati prve korake koji će biti čvrsti temelji uspješnog posla. Ova knjiga nudi 21 priču o ljudima koji su napravili taj prvi korak i došli do samog vrha. U knjizi su opisane inicijalne ideje,način na koji se odabiralo ime i logo, kako je započet posao, koliko je vremena prošlo do zarade prvog milijuna, izazovi s kojima su se osnivači morali susresti, ali i tajne tih velikih poslovnih uspjeha. Otkrijte tajne poslovnog uspjeha tvrtki: Adidas, Billabong, Pizza Hut, KFC, The Coca-Cola Company, Hilton Hotels, IKEA, Apple, Nintendo, Sony, Google, e-Bay…
Product Description
Hot on the heels of the hugely successful How They Started, this next volume How They Started: Global Brands takes the question one step further and asks How do you turn an idea in to a global business? Lots of us have ideas we think would make great businesses, yet most of us never do anything about these ideas. Probably because we just wouldn t know where to start. This book is about 20 people who acted on their idea, made the first steps to start their business and subsequently went on to turn it into a global brand. From Adidas to eBay, for the first time in this detail, we reveal how some of the world s biggest international businesses got of the ground, and those very first steps taken by their founders.
About the Author
David Lester started his first business aged 22 and sold it for millions before he was 30. He has since started several other successful businesses and invested in many more popular websites for starting a business.
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