Language: English


 
Ova će Vas knjiga uputiti kako detaljno sagledati poslovne mane i pokrenuti marketing u korist zarade. U knjizi su obrađeni mnogobrojni pristupi, uključujući i online marketing, socijalne medije, PR, oglašavanje na radiju ili televiziji, direktno stavljanje oglasa, event-marketing, tele-prodaja pa čak i marketing koji uključuje direktno slanje individualnih mailova. Također su obrađeni i načini praćenja kupovnih navika pojedinaca, korištenje različitih marketinških kanala te stvaranje profitabilnog odnosa sa kupcima.
 
 
Product Description
 
12 Easy Ways to Make Millions for Your Business.

An all-encompassing guide to making the most from multi-channel marketing.


Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits.

Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail.

    * Discusses how to create successful marketing campaigns by using a mix of different marketing channels
    * Offers some smart ways to track customer buying habits with a database that covers all marketing channels
    * Helps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches

With this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business.
From the Inside Flap


To attain and sustain success in today's dynamic business environment, it's no longer enough to be good at just one type of marketing. While you may already be making money using just one marketing channel, expanding into additional channels—especially the Internet—will help you attract prospective customers and increase your company's potential revenue. The fact is, if you're only using one channel, you're likely leaving millions of dollars on the table and in danger of losing the customers you already have.
 

Authors Michael Masterson and MaryEllen Tribby understand the importance of multi-channel marketing. Through their combined fifty-nine years of firsthand business experiences—working with companies such as Agora Inc. and their Early to Rise e-newsletter, as well as other distinct products—they know what it takes to increase business success. And now, with Changing the Channel, they share their invaluable insights with you.